ABOUT
Ninety-nine — Tokyo / Since 2020
Ninety-nine
percent is
everyone.
One percent
is not.
Most of what we wear is shared.
The fabric, the cut, the season.
What is left is small — and it is everything.
服のほとんどは、誰かと同じでできている。
99%は、それでいい。
残りの1%に、その人が出る。
01 — Concept
Three things,
never changed.
Collections come and go. The way we choose a single piece has not moved since April 2020.
01Grown
Up
Seen from
a distance.
Shoulder line. Sleeve length. The weight of a hem. Chosen for how it reads from across the street, not up close.
すれ違いざまの印象で選ぶ。
Silhouette02Unique
Noticed only
by those who notice.
One statement, placed where it does not shout. The distance between knowing and showing is where character lives.
主張は一か所だけ、目立ちすぎない位置に。
Detail03Trend
Not followed.
Translated.
The mood of now, taken apart and rebuilt into something still wearable next year. Nothing that ends in one season.
1シーズンで終わる服は選ばない。
Translate02 — Story
2020.04 — Birth
It started with
a small doubt.
Grown-up clothes felt too rigid. Unique clothes had nowhere to go. Ninety-nine exists to hold the middle.
大人っぽさか、個性か。選ばなくていい場所を。
Now — Everyday
Clothes change
the shape of a day.
A straighter back in the mirror. The urge to go out on a day with no plans. Small things, stacked into a year.
特別な日の服ではなく、何でもない日の服を。
Next — Beyond
Joy that reaches
someone else.
Enjoying fashion should help someone by default — standard equipment, not a campaign.
楽しむことが、そのまま誰かの助けになるように。
03 — Action
Not just words.
01 / Environment
Packaging,
reconsidered.
Materials reviewed, waste headed for zero. Delivery is part of the brand.
梱包資材を見直し、廃棄処理ゼロを目指しています。
02 / Donation
A share of
every sale.
We take part in World Vision Japan's Child Sponsorship, sending a portion of every sale to children living in danger.
ワールド・ビジョン・ジャパンのチャイルド・スポンサーシップに参加。売上の一部を寄付しています。
03 / Promise
Built to stay.
A limit on how much we release, and how fast we sell it.
発信する量と売る速度に、自分たちで制限を。